Tuesday, April 13, 2010

''ALL HAIL THE MULTIPLEX!!!''

Monday,
4 August, 2008 8:01 PM
No matter how many times a person sees this; he will not stop trying till he gets a chance to get into the glitzy, shiny auditorium of a multiplex in Bangalore. Priced over 150 bucks per ticket on weekends, PVR Cinemas with more than 11 auditoriums manage to win the hearts of busy Bangaloreans.Every time a multiplex creeps up, age-old local theaters break down like a pack of mounted cards. Why should this happen? Is it because of the unfair competition, or is there something else in the market play that is boosting these cinema revolutionaries to the highest clouds? Teja,an B.Ed student states, ''I enjoy a movie in a multiplex rather than a local theatre mainly because of its clean surroundings. I rather spend a 100 more for a multiplex experience instead of saving a few bucks and getting choked up in a suffocating filthy local theater'' But Sanjeev disagrees to this and utters, ''I live in Jayangar and the nearest multiplex is in Kormangala.I need to travel a long distance and spend more than 150 bucks instead of enjoying the movie in a local theater like Nanda,Plaza or Shanti.Unfortunately,these local theaters have shut down, thanks to these huge multiplex''.At the end of the day every show in multiplex remains houseful. A multiplex offers a great surround sound experience and places like ''Imax'' has the world's largest screens shooing the cinema feel to an all new level. It isn't over yet, just before people enter the attractive movie auditorium, a huge lobby awaits everyone with healthy food at so called reasonable prices. A sky high ticket price and good food in the interval is all that the present Bangalorens are looking for. Many blame about the 'multiplex' , but when it comes to facts and personal choices, the same auditorium saying, ''ALL HAIL THE MULTIPLEX!!!''

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